‘Hallyu Brand' adopts digital payment solution as a new business model in Vietnam.

9 Nov 2023



‘Hallyu Brand' adopts digital payment solution as a new business model in Vietnam.


‘Attention’ Agreement between Representative of Vietnam National Administration of Tourism in Korea, Kondor Tech and TradeTrek.





On the 26th of last month, officials from the Representative of Vietnam National Administration of Tourism in Korea, Kondor Tech and TradeTrek posed for a photograph after signing a business agreement aimed at expanding the Korean brand in the Vietnamese market and promoting the activation of tourism payment services. Provided by Kondor Tech.


[Financial News] South Korea's leading digital payment solutions and premium brands in beauty, health supplements, and medical devices are coming together to open up new business opportunities for companies from both countries in Vietnam.


On the 11th, according to industry sources, Representative of Vietnam National Administration of Tourism in Korea, Kondor Tech and TradeTrek signed a MOU on the 26th of last month to expand and promote the Korean brand in the Vietnamese market and activate tourism payment services."


This agreement is expected to serve as an opportunity to further enhance economic and cultural exchanges between South Korea and Vietnam.


In the past, many South Korean companies attempted to enter the Vietnamese market but faced challenges such as cultural differences, unfamiliarity with market characteristics, and a lack of cooperation with local partners.


However, this agreement, built on the collaboration of key local figures and institutions like Lee Chang-geun, the Ambassador of Representative of Vietnam National Administration of Tourism in Korea, and Kondor Tech, is expected to overcome these obstacles and pave the way for a successful entry of South Korean brands into Vietnam.


Ambassador Lee Chang-geun is known as the first South Korean with dual nationality, being a member of the Central Committee of the Fatherland Front of Vietnam, and a descendant of Prince Lee Yong-sang of the Vietnamese Lý Dynasty.


Under his leadership, the Representative of Vietnam National Administration of Tourism in Korea is expected to open up opportunities for promoting and selling Korean brands in various sectors such as beauty, health supplements, and medical devices, as anticipated by the industry.


Kondor Tech is a notable company in the Vietnamese digital payment solutions field. The company has held discussions on collaboration with the Vietnamese Ministry of Culture, Sports, and Tourism in the context of Vietnam's digital economy.


Through this agreement, Kondor Tech is expected to act as a bridge and mediator between Representative of Vietnam National Administration of Tourism in Korea and TradeTrek, ensuring transparency.


TradeTrek is a distribution company operating in the Southeast Asian market. They exclusively import and distribute strictly selected Korean beauty brands, health supplements, and medical devices.


The company's CEO, Han Seong Ho, is a skilled professional who has successfully led branding efforts for multiple brands. His leadership and strategic approach are expected to ensure the success of Korean brands in the Vietnamese market.


The anticipated ripple effect of consecutive agreements between South Korea and Vietnam is expected to be significant.


Most notably, as Korean brands accelerate their entry into the Vietnamese market, economic cooperation between the two countries is poised to strengthen further.


The combination of Vietnam's rapidly growing digital economy and South Korea's advanced brand technology is forecasted to provide new business opportunities for companies from both nations.



[Representative of Vietnam National Administration of Tourism in Korea, TradeTrek, and Kondor Tech actively promoting local entry of K-brands] - Aju Economy (2023.10.12)

[‘Hallyu Brand' adopts digital payment solution as a new business model in Vietnam] - Financial News (2023.10.11)

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